We are excited to unveil our official logo, designed to reflect the values at the core of our work: antifragility, adaptability, and the capacity (of cities and mobility systems) to grow stronger through disruption.
The logo represents:
- A black swan event breaking the core of a city
- A path that adapts, redirecting toward recovery
- A curved roadline, referencing urban mobility
- A lowercase letter “a”, a nod to our project’s name
- A bold magenta hue, evoking alertness and emergency response
This design was the favourite among our partners, who voted from five different options. Thanks to everyone who took part, and big thanks as well to the team that created our previous identity.
Download the AntifragiCity logo
Check our our Brand Book to learn the dos and don’ts of the logo usage.